Question
At the 10x Medical Device Conference, Francisco Miguel Trigueiros, Managing Director of Global Product Marketing, gave us this analogy. Sliced bread was invented by Otto Rohwedder in 1912 but he sold zero units in 15 years. It was Wonder Bread that m...
(obviously a lot of factors go into this like sales cycle, training etc - just trying to get a straw poll) source: https://www.linkedin.com/groups/78665/78665-6205062427961360388
A group member wrote saying he's developed a first-of-its-kind medical device – one that would require a large capital investment from physician offices. He established distribution with two large national distributors and has reimbursable CPT codes....
As originally asked by Bob Leech. (obviously a lot of factors go into this like sales cycle, training etc - just trying to get a straw poll) Erik Kulstad Associate Professor, Emergency Medicine, UT Southwestern ‖ Co-Founder Attune Medical Having rece...
I rarely make an outright recommendation, but I will today. We get a surprising number of posts about translating materials for medical devices. As the former Director of Marketing Communications for a publicly traded medical device company, I recomm...
Should medical device companies be held liable for off label use of their products? At what point does the liability for negative outcomes resulting from off label use shift from the physician to the manufacturer?Surgical device maker misled FDA, whi...
At the MedForce Summit yesterday, we hit upon a real pain point for every sales professional in the room. Paraphrasing here, “Our sales force can talk features and benefits. But effective sales has gone beyond that. Now we deeply need to understand o...
Do you belong to a medical device association? Has membership ever helped your business?If so, which one? (I have a list below, with links.)What do you look for in membership? A vague hope someone can introduce you to a decision maker? A peer network...
At MDMS a few weeks ago, Mike Sperduti led a spirited talk with medical device CEOs, VPs, and Directors of Marketing about effective inside sales strategies to drive organic growth. The discussion was so compelling, I asked Mike to bring it to the en...
As originally asked by Carl Mayer I wonder aloud if the industry's words are matched by our actions. I read a lot about how big data is going to change our businesses and improve patient outcomes, but I'm not seeing much of it in practice so far. For...
