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As originally asked Christiane B. A recruiter said that it was needed and sent me a link to two accredited programs that I could choose from. She basically said that my resume would not be seen by anyone until I had this certification. Is this the on...

People most often think of marketing research as those check-the-box surveys that crop up on the Internet. But qualitative research, based on a conversation with the respondent rather than a survey aimed at the respondent, can play a major role in va...

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Questions four at the Digital Marketing for Medical Devices Conference panel, "What role does digital marketing play in delivering quality customer service?" Question five follows in this video and transcript. Click for questions one (on ROI), two (o...

Question three at the Digital Marketing for Medical Devices Conference panel, "How does digital marketing help your sales organization deliver your key message?" (If you're reading this in email, you'll need to click through to see the video.) Click ...

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At the Digital Marketing for Medical Devices Conference in Minneapolis (July 31, 2012), we discussed industry trends regarding medical device marketing. (If you're reading this in email, you'll need to click here to see the video.) Question one relat...

At the Digital Marketing for Medical Devices Conference in Minneapolis (July 31, 2012), we discussed industry trends regarding medical device marketing. Below is part one of the hour-long panel and corresponding transcript. The first question relates...