Question
Should medical device companies be held liable for off label use of their products? At what point does the liability for negative outcomes resulting from off label use shift from the physician to the manufacturer?Surgical device maker misled FDA, whi...
Nick Spooner
Trusted expert in breakthrough B2B & B2C Ecommerce for distributors and wholesalers
August 2016
Fear not I'm not selling anything, rather I'm looking to validate an idea for the development of an app which leverages information on the web to expose intelligence about who is looking to buy what device(s) and when they are going to buy. At this ...
At the MedForce Summit yesterday, we hit upon a real pain point for every sales professional in the room. Paraphrasing here, “Our sales force can talk features and benefits. But effective sales has gone beyond that. Now we deeply need to understand o...
Do you belong to a medical device association? Has membership ever helped your business?If so, which one? (I have a list below, with links.)What do you look for in membership? A vague hope someone can introduce you to a decision maker? A peer network...
At MDMS a few weeks ago, Mike Sperduti led a spirited talk with medical device CEOs, VPs, and Directors of Marketing about effective inside sales strategies to drive organic growth. The discussion was so compelling, I asked Mike to bring it to the en...
As originally asked by Carl Mayer I wonder aloud if the industry's words are matched by our actions. I read a lot about how big data is going to change our businesses and improve patient outcomes, but I'm not seeing much of it in practice so far. For...
As a strategic-thinking med device marketing or sales professional, you know it's all about putting the customer first. But how do you get your company executives behind you if they're solely focused on hitting the quarterly numbers and only paying l...
... would you take a moment and help a young man in our group who wants to learn how you make some decisions. He asks, 1. How does per-procedure reimbursement work from your perspective? 2. How do you decide reimbursement rates? 3. How do you calcula...
One in three Medical Devices Group members is in marketing, sales, and business development. So we created MDMS, an executive education program for Medical Device Marketing and Sales Professionals at the University of South Florida. It's February 1-3...
Dan Schultz
Piezo Specialist/Business Development Manager at Physik Instrumente (PI) GmbH & Co. KG
October 2015
I had a colleague mention that there may be HIPPA regulations against re targeting customers that visit my company website? My company simply sells and supports medical device equipment such as AED's, Defibrillator's, Patient Monitors, etc... Are the...
