Question
A Bank of America analyst called it the "Death of the Device Salesman." He was talking about a 2013 Wright Medical Group strategy to dramatically reduce hip and knee prices with a "no-frills" option that excluded logistical support or onsite technici...
I was reading "10 Key Concepts for Higher Sales into ACOs" by the CMR Institute out of Virginia. See http://medgroup.biz/Selling-into-ACOs Anthony Slonim, MD, DrPH, CPE, FACPE, President and CEO of Renown Health (Reno, NV) is quoted on page 2. “If yo...
A perennial sales and marketing problem. Here's one way to address it. How Should Content Marketing Impact Your Selling?How Should Content Marketing Impact Your Selling? by Douglas Karr on Marketing Technology Blogsource: https://www.linkedin.com/gro...
This will be interesting for marketers, sales people, and business development group members. Two years back I showed my client 33 screen shots from relevant sites to determine the best direction for his new website. (I made a 12-minute video about t...
Pat Licata
38 Years Connecting Great Medical Opportunities to the Right Reps & Distributors Top1% Ranked Medical Recruiter / 40k+
November 2014
Hearing a new term from Admin & Purchasing talking about a "Rep-Less" future . What do you think ?Do you think Medical Sales Reps will disappear from the hospital ?Hearing a new term from Admin & Purchasing talking about a "rep-less" future ....
Harder than ever, right? We've had a number of conversations about this (see below) so I asked Mike Sperduti to give a free webinar to the Medical Devices Group on the subject. See http://medgroup.biz/meddevsales to register and learn the strategies ...
source: https://www.linkedin.com/groups/4372308/4372308-5901065866346254340
[Adapted from a true story I heard at last night's meetup in Boston] A guy walks into a gynecologist's office with a device designed to help women suffering from urinary stress incontinence. The doctor is intrigued. Doctor says, "Is it reimbursed?" T...
Last week FDA issued some social media guidance for medical device and prescription drug companies. See http://medgroup.biz/FDA-social-media-guidance for commentary and the downloadable 18-page guidance. In short, the guidance says if you need more r...
Donna Cusano
Builds Leadership Positions through Marketing + Communications | Healthcare + Tech | B2B/B2B2C | Editor & Writer
January 2014
Very dependent on tears being an accurate gauge of blood glucose--beside the workability of the technology as a real-time alert visible on the lens, not just on the smartphone. What do you see as its potential?
