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Question three at the Digital Marketing for Medical Devices Conference panel, "How does digital marketing help your sales organization deliver your key message?" (If you're reading this in email, you'll need to click through to see the video.) Click ...

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At the Digital Marketing for Medical Devices Conference in Minneapolis (July 31, 2012), we discussed industry trends regarding medical device marketing. (If you're reading this in email, you'll need to click here to see the video.) Question one relat...

At the Digital Marketing for Medical Devices Conference in Minneapolis (July 31, 2012), we discussed industry trends regarding medical device marketing. Below is part one of the hour-long panel and corresponding transcript. The first question relates...

Second only to "I need a job," the most frequent request I get managing this 145,000-member(!) group is, "My company needs distribution." Last month I went to HIDA ... that's the Health Industry Distributor's Association's annual conference (see http...