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Joe Hage
🔥 Find me at MedicalDevicesGroup.net 🔥
October 2015
How to Give a Medical Device Pitch
3 min reading time

I sat through a terrible pitch last week. Too bad he didn’t watch this 10x video first: http://medgroup.biz/med-device-pitch

Crystal Research’s Jeffrey Kraws’ comments stuck with me. He said, “Assume I already know this:

• I already know you’re going after a large medical market with unmet medical needs.

• I already know you think you have the best medical doctor out there on Planet Earth and he’s the world’s expert in this area.

• I also know your management team has gazillions of years of experience and are the best at everything they do and have a proven track record and have done this.

• I also know you have strong IP.

• I also know you’re going to do this at a cheaper cost than anybody else.

• Faster, better, and oh my God, do you know that company A and company B got sold for this much? Their stuff is crap. Our stuff is the real deal. We got all that.

I hear that everyday all day long.”

His overarching points: Anticipate his questions. Answer succinctly. Say “I don’t know, I’ll get back to you,” when you don’t know. Then get back to him.

Also on the panel,
• Healthfundr co-founder Sean Schanzten explained how his platform amplifies your offline fundraising efforts in an SCC-compliant way.

• Rick Baron, former Globus Medical CFO now working with Zyberna Pharmaceuticals, explained that as soon as he closed a round his next step was to start the following round.

Definitely worth watching and you can download the transcript at http://medgroup.biz/med-device-pitch.

For discussion, do you have lessons learned about pitching to share with the group?

+++

Jeffrey Kraws will present “Raising Capital” at our next 10x event (May, San Diego). See http://medgroup.biz/About-10x to meet him.

Register before prices go up on November 1.

100 percent refund if you need to cancel for any reason before Valentine’s Day 2016, so capture the discount now.

++++++++++

BONUS VIDEO

CFO Rick Baron shared his perspectives on three life science companies he helped bring to market and its implications for your medical device company.

See http://medgroup.biz/Device-CFO

++++++++++

Discussions

Theranos under pressure. Your thoughts?

How can I get integrated as a supplier in this community?

Validation differences btw Class I and III devices?

Your take on American Cancer Society mammogram change?

++++++++++

Make it a great week.

Joe Hage
Medical Devices Group Leader

P.S. We’re serious about moving the Medical Devices Group off LinkedIn. To stay involved, register at http://medgroup.biz/MOVE


Menno S. Shrink
Psychiatrist at Antwerp Community Hospital
Great one, thanks for sharing!

Joe Hage
🔥 Find me at MedicalDevicesGroup.net 🔥
Thanks, everyone. Yes, I knew this one would resonate with the group. Take a look at the http://medgroup.biz/About-10x agenda for this year. Jeffrey is speaking again and I’m toying with the idea of having a few guests “pitch” him for immediate feedback and audience discussion.

Bill Peatman
Senior Content Marketing Manager at Bestmile
Awesome article and video!

Chris Nevarez
Dental CE Venue Coordinator/Medical e-Claims for Dental Implants Trainer/Dental Industry Analyst and 3D Integrations/New Practice Build-Outs/Transitions/Patient Surveys and eMarketing
What a great article! I’m very impressed with the details, as a rep for 16 years I know just being prepared is not nearly as important as knowing what your market is educated on.

Erik Burd
Technical Engineering Manager, Data Scientist, Professor
Wonderful video. Thanks for sharing.

Charles Tsur Shraibman
Making Talent Matching Great Again
Thanks for the link to the video. Some very solid advice for anyone looking to pitch products in just about any industry.

Gavin Ritz
CEO at International Health Group
This is very good Joe.

Joe Hage
🔥 Find me at MedicalDevicesGroup.net 🔥
I love Jeff’s opening comments. It’s comical the way he lists them: It sounds like every presentation I’ve ever heard.

John G. Caruso
CAD designer drafter seeking my next opportunity.
Thanks Joe, It ‘s great to hear their perspective.

Trina L. Schneider
Business Development I Strategic Planning I Medical Devices I Customer Relations
Well worth the 47 minutes.

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