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A group member recently sent me a message I didn’t understand. “The Florida shooting victims remind me of thousands of US patients who die every year from ‘pacing-induced heart failure’ due to bypassing the cardiac conduction system.” Intrigued, I visited his site, http://His-pacing.org, and wrote him back. “Terry, I am unclear how Florida is related?” He replied, “Whether you die from gunshot or cardiac pacing that bypasses the cardiac conduction system, it results suffering and grief, but society gets excited about some preventable carnage and not others. I asked, ‘Who is accountable for peacemaking induced heart failure?’ on Twitter and got no answers.” To which I replied, “That’s an interesting juxtaposition, Terry, and now it makes sense. As a medical device marketer, I believe it’s all in the story. Which will get more clicks? They used to say in journalism, ‘If it bleeds, it leads.’ It’s no less true in the Internet Age.” +++ My question: Is it possible to have a “take care of your health, explore life-saving procedures” message that compels action? If there is, I don’t know what it is or anyone who is doing it well. I think slow-and-steady is the only path here. I’m thinking about smoking campaigns that span decades to curb behavior. Is higher medical-device awareness cut from that same cloth? +++ Last day https://medgroup.biz/reimb-wkshp for $59; tomorrow, $89. +++ 15% off any ComplianceOnline event (code MDG15) See https://medgroup.biz/COdiscounts for the full list. +++ Make it a great week. Joe Hage P.S. 10x at MDTX is 2 weeks from TODAY! https://medgroup.biz/10x Joe Hage Joe Hage I see the NRA as a marketing organization. My position says nothing about your right to gun ownership. Instead, I hope to diminish the impact of the very effective marketing campaign the NRA runs, is all. Joe Hage Slow and steady doesn’t seem to win this race nearly as effectively. Julie Omohundro Tom, even better if you can work the word “spree” into your headline. The vaccine producers seem to have it nailed….swine flu, Ebola, Zika, to name a few. Reminds me of Nancy Singer’s wonderful presentation at a RAPS conference circa 1995, on the disparity between government regulation of medical devices, which are intended to help people, versus its regulation of guns, which are intended to kill them. Now that I think of it, I may recall that her talk was inspired by the headlines, which were all about a recent school shooting. Mark McCarty Dan Reade Laura Jana Tom KraMer Mark C Adams, MBA Peter Angelopoulos, MD, MBA, FACC, FSVM Jeffery Taylor Mark Plait Peter Angelopoulos, MD, MBA, FACC, FSVM Bob Freytag Chris Bethune Mark Plait Marked as spam
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