2 min reading time

One in three Medical Devices Group members is in marketing, sales, and business development.

So we created MDMS, an executive education program for Medical Device Marketing and Sales Professionals at the University of South Florida.

It’s February 1-3, 2016 in sunny Tampa, Florida. See http://medgroup.biz/MDMS for details.

Why attend?
(1) Ours will be about learning strategies you’ll actually use when you get home. Not about Twitter and nonsense you probably don’t need.

(2) Ours will feature speakers who practice what they preach for a living. No sales pitches – just practical value.

(3) Ours will be the most effective and efficient way to learn what you need. You’ll get months of learning in two days.

So if you want to learn strategies you can use, from speakers who use them, in one sitting: Join us.

I believe this:
You may work for the best medical device company. You may have gone to the best schools. But if you’re not using today’s proven strategies to market and sell healthcare solutions, you’re doing your business a disservice.

I know you intend to read some free materials online when have a chance. But when do you get that chance?

Instead, dedicate time now. Spend just two days with the executives I trust most on these topics:

ON SALES STRATEGIES
• How to use PPACA (Obamacare) to your selling advantage
• Turning inside sales into a huge profit center
• 7 questions: Direct sales, mfrs’ reps, brokers, or distributors?
• How to sell when your customer is an OEM
• When and how to engage strategic partners
• You won a GPO contract. Now what?
• How to evaluate which countries are best for your expansion

ON WEBSITE AND ONLINE MARKETING
• Transforming your website into a lead-generation machine
• Are you google page one worthy? Can you be?
• Which analytics tools are worth tracking? Which are noise?
• Solidifying your content strategy: PR, social, and blogging

ON CUSTOMER AND PRODUCT DEVELOPMENT
• How to use medical claims data to increase your device sales
• High stakes launch? How to nail your positioning strategy
• Engaging and nurturing your customers
• How to get your company to put the customer first
• No reimbursement, no sale: Who’s going to pay for this?

Full agenda at http://medgroup.biz/MDMS-schedule

No fluff, no buzzwords – we’ll only discuss the key drivers in the business. And it’s worth mentioning, our event was conceived and is run by medical device marketing and sales professionals. No “professional conference” company can say that.

So if you’re in medical device marketing, sales, or business development, I strongly encourage your participation and personally guarantee your satisfaction.

Register before Thanksgiving (November 26) to save $200 at http://medgroup.biz/MDMS

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For discussion this week, do you agree the topics above are the key drivers to medical device marketing and sales success?

If not, suggest others in the comments. Thank you.

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Discussions

Medical Sales and Marketing CRMs

HIPAA regulations for medical device sales

How to evaluate whether 3rd party items need to be compliant?

Graphene fundamentals, status, applications, and future

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Make it a great week.

Joe Hage
Medical Devices Group Leader

P.S. We’re moving the Medical Devices Group off LinkedIn. To stay involved, sign up at http://medgroup.biz/MOVE