Michael Tar
Senior Product Development Strategist at NAMSA
Are we talking about PR or advertising? Advertising is paid for, PR is not. Some of these comments are mixing terms. A direct-to-patient radio ad is not PR. TV news talking about robotic surgery is PR.

Michael Walsh
Service Sales Representative - Patient Care Infrastructure at GE Healthcare - Life Care Solution
Hi Joe,
1. I agree with your take on PR today.
2. Personally, advertising to patients could start one's dialogue with their physician.
3. I would ask readers to look at your fuller list at https://medgroup.biz/heck
Over my career having a good ROI (value prop) and becoming a client's trusted advisor has led to many referrals and new clients.
Best, Michael

Joe Hage
Chairman at MedicalDevicesGroup
Thank you,Michael Walsh, very appreciated. Re: advertising to patients, I think you have to be GE-sized to even think about it, unless you're selling direct for home care (a local wheelchair dealer, for example). I don't see any scenario where advertising a Smith & Nephew knee would influence the doctor or hospital one bit.

Roger S. Reiss
PHOTONIC and MEDICAL INSTRUMENTS
Liked the posting...Roger S. Reiss...Photonic Instrument Design

Michael Tar
Senior Product Development Strategist at NAMSA
Medical device PR?

1) Nothing is more powerful than peer-to-peer, and that is “truest” in medicine;

2) Understand “labeling”, or you can end up in court or prison.

Joe Hage
Chairmam at MedicalDevicesGroup
Michael Tar, please expound.

Michael Gasik
Professor at Aalto CHEM
Could not agree more with Joe. The first guru talk few years ago at #SLUSH was the Rule No.1: "nobody cares about your product". So try and fail, try again and find your way.
As Hollywood classics said - "there is only one thing you stick to, which matters. - And what it is? -That is what you have to find out"....

Ahmed Younis
Sales and Service Engineer Biomedical Sector, Project Management
abdelrhman habiebAllah

abdelrhman habiebAllah
Senior Project Engineer at national fund for promoting medical services
Almost he covers all the points, but here in sudan some points are not applicable...

Joe Hage
Chairman at MedicalDevicesGroup
abdelrhman, I am acutely interested to learn the Sudanese differences. Would you educate us?

Caitlin Morse, PMP
Medical Device Commercialization Consultant
Joe Hage - good point, albeit a bit depressing. Many companies fail to get enough input from customers, users and other stakeholders during the product development process. Could addressing this problem upstream make it easier to build awareness when you have a product to sell? Seems like it is easier to ask for input than a sales introduction. What’s been your experience?

Ruby He 何彦儒 CFO
Financial modeling for startups
Putting our brand in front of decision makers is the key

Tripp Parker
Data Analyst | Analytics - Visualizations - Insights - Finance | Financial & Business Analysis, Reporting & Modeling
Joe Hage interesting thoughts. I always find it interesting that nearly every commercial for medications on TV seems to have more and potentially worse side affects than what the medication treats. Is PR really about knowledge or is it more like propaganda ?

Brendan Sharkey
VP M&A - I help you Sell and Buy companies for the Best Terms and Price
Right, Joe! Agreed! Figure out where your audience is and then get in front of them with content that provides value to that audience. I like the outreach advice. Getting booked on podcasts and interviews is crucial these days. Direct messaging prospects on social media works really well. Of course, right here on LinkedIn, Connect with your prospects and *add a note to the Connect invite telling them why you want to connect.

Rick Stockton
Product Design (Medical, Scientific, Consumer)
The only thing I would add is "...and their associates." One of my most prolific clients was recommended to me by a Regulatory professional I had meet earlier.