3 min reading time

HealthLink Dimensions asked 787 physicians and nurse practitioners what information they want to receive from you.

This is what they said: http://medgroup.biz/what-docs-want

In the report you will discover:
• How to engage with healthcare professionals the way they want to be reached – study results reveal best methods to communicate with providers
• The best channels to include in your marketing mix
• What type of information healthcare professionals want and need
• The type of support physicians would like to receive from the life science industry
• Online resources most utilized by healthcare providers
• Healthcare providers’ opinions regarding the future of healthcare

This free download http://medgroup.biz/what-docs-want is for everyone in medical device marketing, sales, and business development.

For today’s discussion, given their changing role in decision making, how much weight do you give to direct communication with physicians and nurse practitioners?

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Make it a great week.

Joe Hage
Medical Devices Group Leader

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Joe Hage
🔥 Find me at MedicalDevicesGroup.net 🔥
Let me get one of the HealthLink folks on the discussion to answer your question, Natan and Julie. cc Stephanie Bull, CTSM.

Julie Omohundro
Principal Consultant at Class Three, LLC
Renita, I dunno. Somehow asking practitioners their opinion of patient-centric care strikes me as similar to asking men their opinions on birth control.

Julie Omohundro
Principal Consultant at Class Three, LLC
From Stephanie I learned that the survey was distributed via email to 450,545 physicians in 12 medical specialties, 75,572 physician assistants, and 220,110 nurse practitioners.

If the survey was limited to US licensed MDs, PAs, and NPs, this would be 50-100% of these three populations, which is a great reach. However, the response rate was only 787 out 670,655, or 0.1%. Very low response rates are commonly seen in surveys distributed via email to individuals who have not previously indicated an interest in participating in the survey and who will not be compensated for their participation.

Julie Omohundro
Principal Consultant at Class Three, LLC
John Thomson, I think that’s probably the best way to assure that the responses you get are going to be applicable to your own customer base. It seems like anyone looking to expand their customer base might find this survey helpful, though.

From a sales and marketing perspective, I was wondering if all types of medical specialties are likely to want the same thing when it comes to marketing communications. Have you dealt with multiple medical specialties?

I was also pondering this survey in the context of an earlier Group discussion about the extent to which the practitioners have influence on purchasing decisions. Do you think there are other/new audiences that it might be useful to survey in addition to practitioners?

Julie Omohundro
Principal Consultant at Class Three, LLC
Is there any information available on the methodology used to collect these data?

Many such surveys report data obtained from “convenience samples,” meaning that they surveyed people conveniently available to be surveyed, rather than identifying a target population and randomly sampling it. The results of a convenience sample survey provide a profile of those who responded to the survey, but are often not representative of, nor generalizable to, a larger population, eg, “doctors.”

Stephanie Bull, CTSM
Marketing Consultant at HealthLink Dimensions, LLC
Natan, we asked survey respondents the following: “Which method below is your preferred method of communication from industry (Pharmaceutical, Medical Device, Healthcare Insurance) to inform you of industry news, product updates and announcements, or research and educational opportunities?”
Email
Direct Mail
Phone
Fax
Company representative visit to my office
Social Media
Professional Conference Exhibits

Stephanie Bull, CTSM
Marketing Consultant at HealthLink Dimensions, LLC
Hi Julie! Thanks for the question. My response is too lengthy to post here, so I sent you a private message.

Wendy O’Donovan Phillips
CEO, Big Buzz Brands
Makes a great case for high-quality, educational content marketing. Thanks, Joe!

Johanna Herrala
Product Specialist at Stryker Advanced Guidance Technologies
Thanks! Have downloaded it and will read it with great interest!

Renita E. Smith
Founder at Principles Marketing, Inc.
Helpful report, Joe. Encouraging to read that “63% of NPs and PAs
and 55% of MDs feel patient-centric initiatives are having a positive impact.”

Natan Bomshtein
Sr. Staff Eng at Qualcomm
Thank you Joe, do you know what communication methods were considered for this report?

John Thomson
Strategic Marketing & Business Development Manager at Vygon (UK) Ltd.
great, but any good sales and marketing professional will know the answer by , guess what, asking their customers for themselves ie. what i have done for 16 years….