When UK-based EnXray, makers of the first low-energy X-ray sterilization tech, needed £400,000 to scale its manufacturing to hit 2018 sales projections, it turned to Crowdcube.

“We’re 72% to our target raise with 201 investors,” states EnXray co-founder Edward Cappabianca, “and there are 24 days left in the campaign! We’re very excited.”

I interviewed Ed with Crowdcube’s Patrick Ryan and Carbon Black System’s Stephen Ryan on my first-ever podcast: https://medgroup.biz/crowdcube-enxray-carbon-black.

Crowdcube has an incredible 535,000 registered users. 110,000 have invested!

But Crowdcube will earn zero with EnXray unless it hit its goal. So I speculated Patrick must believe strongly in each concept to feature it.

Patrick: “We ran everything by an investment analyst team. We were quite discerning. We found it didn’t really affect the success rate.”

As a medical device marketer, the reason resonated with me.

“The fundamental thing that determines equity crowdfunding success is not about the businesses, but how well it understands marketing the opportunity.”

Stephen Ryan (no relation) is in Crowdcube’s due diligence phase. He’s encouraged by life science crowdfunding experiences like Ed’s.

His Carbon Black has been selling a fantastic-looking carbon-fiber wheelchair for years. With his proposed raise, his redesign will cut a whopping 71% off his selling price.

Our 34-minute podcast is worth a listen: https://medgroup.biz/crowdcube-enxray-carbon-black.

To learn more about investing or working with EnXray, see https://medgroup.biz/EnXray. Highlights:
• Low-energy X-ray sterilizing / irradiating ATMPs (adv. therapeutic med. products)
• Refrigerator-sized so easy to have on site and efficiently sterilize small quantities (labs, mfrs)

For an advanced look at Carbon Black, see https://medgroup.biz/CBlack.

For more on Crowdcube, visit https://medgroup.biz/Crowdcube. Tell them Joe sent you. 👍

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Make it a great week.

Joe Hage
Medical Devices Group Leader