3 min reading time

I didn’t count, but I was surprised how many 10x/MDTX speakers implored our medical device design, development, manufacturing, and commercialization guests to abide by the following rule:

👉 Consider every aspect of your new product development right from the start.

That sounds obvious in isolation. But the stories about manufacturers who thought about “everything but one detail” came out losers.

Jeff Sauter from Steri-Tek told us about the manufacturer who came to them after all the development was done.

The manufacturer asked Jeff to “just sterilize this.” But process “A” was required to sterilize some of the materials. Process “B” was required for others and the processes were incompatible.

That manufacturer went out of business.

Charlie Galvin from BlueSphere Logistics said a manufacturer could have halved his shipping costs if his device were an inch shorter. The truck could have been stacked two high instead of one. The incremental costs were significant.

Many stories boiled down to “if they had just…” then “they could have….”

+++

We have so many experts in the Medical Devices Group, nine of whom are trusted members of our Medical Devices Group Advisory Board at https://medgroup.biz/advisors.

And now that I’ve merged the 10x Medical Device Conference with the much larger Medical Device Technology Exchange (MDTX), I’ve met experts in quality (Jon Speer from Greenlight Guru), adhesives and material selection (Jason Spencer at Henkel), contract development (JESSICA LENHARDT at Teleflex Medical OEM), and many other disciplines.

So two invitations for you:
1. Email me at JHage@MedicalDevicesGroup.net. I probably know someone who does what you need.

2. Attend MDTX West (October 2-4, San Diego). See https://medgroup.biz/MDTX. I’m thrilled by last week’s MDTX East showing. San Diego will be even better. You’ll learn, network, get 🍨 and answers, and have fun.

+++

Make it a great week.

Joe Hage
Medical Devices Group Leader

---

Joe Hage
🔥 Find me at MedicalDevicesGroup.net 🔥
Kristina Doxsee, that’s just about the kindest review you could have given MDTX. Thank you!

Julie Omohundro
Principal Consultant at Class Three, LLC
I would guess that this is far easier said than done.

Arthur Brandwood
Medical devices and IVD regulatory expert with a global perspective
And far easier done than undone…

Janet Andrews, M.A.
Executive Career & Job Search Coach 🔹 Outplacement 🔹 Land the Best Fit Executive Job 🔹 Healthcare, Biotech, Pharma, Medical Devices, Pharmacy, Technology, IT, IOT
Game changing insights for medtech product development from the gitgo!

Yaniv Ben-Asher
Owner, GEO d.e.s + Adjunct Professor, Kean
It was a good one, I enjoyed it a lot and I think the scale and focus was just right, they put a great event and I’m definitely going to keep meeting my suppliers and customers in the future events.

Kristina Doxsee
Chemical Analysis and Laboratory Technology
Amazing conference and crowd. Thanks for making every lesson and every minute count. Well done!

Matthew Van Court
Mechanical Engineer/Project Manager
Looking forward to the San Diego event!

Ken Powell
President
I couldn’t agree more Joe. That said, you learn a lot as you go forward in the commercialization process and more often than not, those business/product torpedoes are often missed at the very beginning. I’ve spent over 30 years of bringing revolutionary products that transformed the global practice of health care and I have had my share of unaccounted product nuances that set us in a far different (for the best) direction and some that we totally missed. I have more real world examples that would fit in this limited space of both!

Roca Welch
Senior Engineer, Quality at Pacific Biosciences
Agreed. Unfortunately, the tyranny of “being agile and lean” doesn’t allow thinking of everything at the beginning. We deal with it as it comes up.

Kiran SM
Design Quality Assurance Engineer at Philips Innovation Campus
Joe Hage, my thanks go to you for the examples provided.