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Another 10x video ready for you at http://medgroup.biz/Kaiser

In it, Chief Information Officer John Mattison said, “So what do we want from device manufacturers? A lot, and these are really problematic. So this is not a wish list; these are things that are driving us nuts today.”

Watch it. It’s very informative and John will be at Daniel Kraft’s Exponential Medicine event (San Diego, November). See http://medgroup.biz/exponential and code XMEDMDG saves you $550 if you’d like to join me there.

Kaiser Permanente is a collosal US-based integrated delivery system. As manufacturers, do you target huge accounts like Kaiser? Is your marquee-account strategy different than your smaller-account strategy?

Should it be?

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Related content for manufacturers: “Emerging Opportunities for Medical Devices” filmed at last year’s Exponential Medicine. See http://medgroup.biz/emerging-oppys about the development of device and connected health technologies from the clinician, patient, investor and global perspective.

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FREE WEBINAR ON MEDICAL DEVICE SELLING

See http://medgroup.biz/meddevsales to register and learn the strategies Mike Sperduti uses for GE Healthcare, Becton Dickinson, and his own medical device company.

He will cover product launches, implementing contracts, turning around under-performing territories, and will take live questions.

The webinar is next Wednesday, October 1 at 12 p.m. Eastern.

Even if you can’t make the live session, register at http://medgroup.biz/meddevsales and I’ll send you the complete replay, slides, and transcript.

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Discussions This Week

What will health & medicine look like in 50 years?
http://medgroup.biz/Medicine-2064

Forget R&D. Dump $150M on an acquisition instead.
http://bit.ly/so-frustrating

The future of healthcare?
http://bit.ly/HC-future

How best to value a Med Dev start-up?

Brain-Computer Interface Breakthroughs Happening Now
(get quoted in QMED)

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Make it a great week.

Joe Hage
Medical Devices Group Leader

P.S. Enter the MD+DI Medtech Design Challenge: